2004

That’s because many of them are the same company.  This Newsweek article and this Ben Edelman piece reveal a great deal about the workings of what might possibly be the largest adware/spyware/pop-up company, Direct Revenue, which apparently owns, controls or is related to somehow, the following names:

  • DirectRevenue.com
  • OfferOptimizer.com
  • MyPCTuneup.com
  • AbetterInternet.com
  • Betterinternet.com
  • BestOffers.bz
  • Twain-Tech.com
  • Mx-targeting.com

Here’s the CITY OF HEROES software:

City of Heroes is a “massive multi-player role playing game” that allows the user to create a superhero, using attributes in the software (mutant, fighting style, etc.).  It’s unclear just how much the users’ heroes can deviate from the templates supplied by COH.  The guy in the front with

And while we’re talking about official sponsorships (see below), I am reminded of a lawsuit brought by MasterCard against Sprint during the 1994 World Cup.  MasterCard was the official card-based payment sponsor while Sprint was the official long distance partner (and it cost more to be a sponsor than a partner).  Sprint distributed calling cards with

NY Times article (reg. req.) on NYC preparation for the 2012 Olympics, including creation of a special Brand Protection Board who would oversee ‘brand enforcement agents.’  The article notes that:

. . . the mayor has authorized an Enforcement Board on Olympic Brand Protection to “recruit and train auxiliary Olympic brand enforcement agents,” run a