NY Times article (reg. req.) on NYC preparation for the 2012 Olympics, including creation of a special Brand Protection Board who would oversee ‘brand enforcement agents.’  The article notes that:

. . . the mayor has authorized an Enforcement Board on Olympic Brand Protection to “recruit and train auxiliary Olympic brand enforcement agents,” run a special city hot line to field complaints about ambush marketing and counterfeiting of Olympic-related goods, and seek legislation to increase fines for violators.

Previous Trademark Blog pieces on ambush marketing at the World Cup here and here, at the NCAAs, at the Super Bowl in-store advertising, and in search engines.