2003

Thursday’s Wall St. Journal ran an article (subscription only) on negotiations taking place at the World Trade Organization regarding appellation of origin (or certification marks, as they’re known in the U.S.).  Common certification marks in the U.S. include ROQUEFORT CHEESE (see below) and PARMA HAM (see here for more on info on Parma ham disputes

Via UDRPlaw.net, in GlobalSantaFe Corporation v. GlobalSantaFe.com, 2003 US Dist. LEXIS, 01-1541-A (E.D.Va. Feb. 5, 2003), the Court has ordered Verisign to cancel a registration of a domain name under ACPA, in spite of a contradictory order to stay cancellation from a Korean court. 

The MBC Network has announced that it will roll out a 24 hour news channel targeted at African Americans, named MBC NEWS.  When  I heard the report on the radio, both the anchor and the reporter said “Not to be confused with NBC News.”  Which shows a likelihood of association, not confusion.

On the one hand

Here is an article from Interbrand’s Brandchannel site entitled “Can anyone at a Company Build Brand Value?”  The article answers yes by providing five things emplyees can do to get behndi the company’s brand.  To which I add a sixth: Obey good brand hygiene in communications (both internal and external). 

Use your brand as an

Here is a NY Times article on paid search.  From the lead paragraph:

” . . . reputable advertisers increasingly find themselves outbid for top search listings by unscrupulous and perhaps fraudulent e-tailers.”

Example.  If you Google “Sony Handycam DCR-TRV27” today then you will get Broadway Photo as the top paid hit.  The article