The MBC Network has announced that it will roll out a 24 hour news channel targeted at African Americans, named MBC NEWS.  When  I heard the report on the radio, both the anchor and the reporter said “Not to be confused with NBC News.”  Which shows a likelihood of association, not confusion.

On the one hand, the names do sound similar.  On the other hand, the TV audience has learned to distinguish between CBS, PBS and TBS, and CNN and TNN.