2002

FUBU (its founders using the acronym of “For US, By Us”), sells clothing under the 05 mark, where the 05 is depicted as a numeral on a sports jersey.  It turns out that pro athletes (Gretzky being the exception) don’t use numbers starting with a 0, so FUBU was able to build some distinctiveness in the number.  A

Thursday’s Wall Street Journal has an article on “spoofed songs” on file-sharing services such as Morpheus or Kazaa.  The article suggests that the record companies are now uploading defective versions of their own songs (3 minutes of static for example), so as to frustrate users from utilizing the free services.  The “major record labels neither