Today’s Wall Street Journal quotes a study by FutureBrand (a branding consultant), indicating that the NEW YORK YANKEES is the most valuable brand in sports, valued at US$333.8 million, followed by the DALLAS COWBOYS at $300.5 m and the LOS ANGELES LAKERS at $272.5 m.  Last year, a Future Brand study of sports franchises put the Cowboys at number 1, and Manchester United at number 2.