An NPR story on NOVY OCHEVIDETS, or NEW EYEWITNESS, a new Russian magazine referred to as a dead-ringer for THE NEW YORKER.

Assuming Conde Naste (publisher of The New Yorker) were to protest, this case would be one for the books.  The article states that there is no foreign language edition of The New Yorker (which is not to say that the English version doesn’t find its way to Russia). 

Assume for the sake of argument that CN has Russian registrations for the cyrillic translation AND transliteration of NEW YORKER, this mark isn’t either (and would such registrations be valid if never used?).

Typeface similarities between roman and cyrillic?  Compare the O’s and the E’s.

Look and feel of the magazine as a copyright concept?

A series of magazine covers as a famous trademark?  (it’s difficult to get protection for non-traditional trademarks under Article 6bis, the argument being that the treaty can’t protect the types of trademarks that weren’t recognized when the treaty was signed).

If only the Russian magazine would publish a drawing of Eustace Tilley looking at a butterfly through a monocle, then this would be an easy case.  New Yorker covers here.

The hub-bub on the INTA Listserv is about pending fee increases at the PTO (the Patent Bar is upset that patent fee diversion to other branches of government will apparently continue – see here).

The per-class trademark filing fee will likely go to $375 however electronic filing will remain at $335.  Interestingly, there will be a reduction to $275 for electronic filing that meets ‘additional requirements.’  One rumor is that the additional requriements will consist of prosecuting the entire application electronically (fair enough – I do that already).  

More tantalizing is the rumor that the reduced fee will be available to applications that select descriptions of goods and services from a pre-existing list.

Assuming that the list is comprehensive enough (nice assumption), then I can only say amen to that. 

NY Times article (reg. req.) on American Apparel, which is “Building a Brand by Not Being a Brand,” if you go in for that reverse psychology kind of thing.   There ‘is not a logo in sight’ in its 26 stores.

The PTO online database indicates that its application for AMERICAN APPAREL has been approved for publication after the applicant submitted evidence of secondary meaning (the mark has been in use since 1988 – the company also owns prior registrations for ALL AMERICAN APPAREL).

MUJI is a Japanese retailer that also adopts ‘no branding’ branding.

UPDATE: A branding consultant gives her opinion on ‘no branding.