Seventh Circuit: U.S. Copyright Law does not preempt Illinois’ Right of Publicity Act.  The right to control the commercial exploitation of one’s identity is separate from the right to protect one particular fixation of one’s likeness in, for example, a photograph.

Toney v. L’Oreal,  03-2184 (7th Cir.  May 6, 2005).

Would you clear NIKEPAL for ‘Import and export agencies and wholesale distributorships featuring scientific, chemical, pharmaceutical, biotechnology testing instruments and glassware for laboratory uses, electrical instruments, paper products and household products and cooking appliances,’ bearing in mind that the owners of the famous NIKE mark prevailed last year against NIKE and design for various restaurant -related services.

Pencils down.  We asked whether, if you were reviewing a trademark search, whether you would clear SURVIVOR for sunscreen if there was a prior rights holder for SURFVIVOR for identical goods.  In this Ninth Circuit decision, the Court affirmed dismissal on summary judgment that plaintiff did not prove that the marks were confusingly similar.

An article from wwwcoder.com discussing a patent application recently filed by Google reportedly covering part of its relevancy algorithm.  The author draws the following conclusions as to how Google determines freshness, one of the components of relevancy:

• The frequency of all web page changes
• The actual amount of the change itself… whether it is a substantial change redundant or superfluous
• Changes in keyword distribution or density
• The actual number of new web pages that link to a web page
• The change or update of anchor text (the text that is used to link to a web page)
• The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).
Although there is no specific number of links indicated in the patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.