Bloomberg LP apparently uses the trademark PENGBO in China. It has sued two Chinese companies for using that mark. The article doesn’t explain why Bloomberg uses that trademark.
This may be completely missing the issue in this case, but some Western companies use neither a translation nor a transliteration (characters that produce the phonetic equivalent of the name) in China, but use a connotative equivalent. If you have insight on the Bloomberg situation, pass it along.

Research in Motion, vendor of the Blackberry (known by some as Crackberry), has sued a vendor of a -BERRY line of personal organizers. Via Bloomberg.
One time, a long-time friend, whom I hadn’t seen for years, visited me at home. He couldn’t turn his Blackberry off. Every five minutes the thing vibrated the table and he would read the message. I don’t think he even realized he was being rude. It was like a tic or something.
I used to have a SideKick and I had the email sickness. Now I don’t use a handheld device and I’m only available by email maybe 14 hours a day.