I have openings for part-time legal assistants. Email your resume to marty@schwimmerlegal.com. A demonstrated interest in IP (other than telling me you like the Blog) is preferred.
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May A Thousand Coke Cans Bloom

The Coca Cola Company has updated its Chinese script logo in time for what its press release refers to as The Year of Coke. The designer indicates that his goal was to “create a Chinese equivalent with the unique Spenderian style fluidity while imbuing it with a modernistic touch.” The famous COCA COLA logo is…
Cardozo Law Conference on ICANN
I will be participating on a panel on “The UDRP and International Lawmaking” (I am in favor of both) at a conference on ICANN at Cardozo Law School in NYC, Monday March 17. Details here.
Do You Own The Domain Names You Think You Own?
Before you do anything else, go make a list of every domain name you think you own. Include the ones which aren’t active, or which merely re-direct. Now look up the whois of each and every one of them, making sure that ALL the contact information is correct. And (assuming you still own the names…
Victor's Little Secret Wins. Actual Dilution is Required. Unanimous!!

The owners of the VICTORIA’S SECRET trademark failed to establish that an adult novelties store named first VICTOR’S SECRET and then VICTOR’S LITTLE SECRET diluted its trademark. Decison here. Background here.
As to whether the standard under the FTDA should be actual dilution or likelihood of dilution, the Lanham Act says “causes dilution”…
Brand As Navigator
StatMarket reports that direct navigation – typing a URL into a browser’s address bar, or using a bookmark, is increasingly being used to access a website, at the expense of links and search engines. Direct navigation is used 64%, up from 53% a year ago. Links and search engines are being used 35%, up from…
Third Circuit Clarifies Standard of Review for UDRP Proceedings: De Novo

Lee Strasbery played Hyman Roth in Godfather Part 2 but before that he was famous as an acting coach, training Marlon Brando and Marilyn Monroe among others. Someone named Dluhos registered LEESTRASBERG.COM. Strasberg’s estate, owners of a federal regsitration incoroporating the name, protested. The Strasberg estate brought a UDRPand Dluhos went into civil court…
IPC Meeting in NYC This Week

The Intellectual Property Constituency of ICANN will be meeting this Friday at INTA’s offices (1133 Ave. of the Americas, NYC, NY) at 11 AM. The meeting is open to members. We will be discussing the upcoming Rio meeting of ICANN. There will be phone participation. Organizations or individuals may join the IPC and receive instructions…
The Daily You
Check out the Harvard news/blog aggregator (ignore how my images are screwing up their formatting). Was it Nicholas Negroponte who coined the phrase “Daily Me,” when referring to the potential of the individual to create a daily newspaper out of news sources the individual pre-selects? Aggregators bring us a step closer to the Daily Me.
SpongeBob SquarePants Barbie
Instapundit on cross-branding.