A study involving 67 people showed no preference for either Coca-Cola® (Coke®) or Pepsi® when the drinks were administered anonymously, according to results published in the Oct. 14 issue of the journal Neuron. However, when told what they were drinking, roughly three-fourths preferred Coke. All 67 also submitted to brain scans.

From: Scientists can now

‘Genericide,’ is one phenomenon of trademark law that lay clients always seem to be aware of – that they could, in theory, lose their trademark if it becomes the generic term for that product (which I suppose is a secret fantasy of many clients). 

ASPIRIN, CELLOPHANE and ESCALATOR are famous examples of a brand losing

I was watching CNN and what I thought was a commercial for Fahrenheit 9/11 when suddenly I see Mayor Koch calling Michael Moore a liar.  It was a commercial for Fahrenhype 9/11!  Made me look! 

By the way, if you type ‘Fahrenhype 9/11’ into Google, Google asks whether you meant ‘Fahrenheit 9/11.’

Clearly the name