That’s because many of them are the same company.  This Newsweek article and this Ben Edelman piece reveal a great deal about the workings of what might possibly be the largest adware/spyware/pop-up company, Direct Revenue, which apparently owns, controls or is related to somehow, the following names:

  • DirectRevenue.com
  • OfferOptimizer.com
  • MyPCTuneup.com
  • AbetterInternet.com
  • Betterinternet.com
  • BestOffers.bz
  • Twain-Tech.com
  • Mx-targeting.com

Here’s the CITY OF HEROES software:

City of Heroes is a “massive multi-player role playing game” that allows the user to create a superhero, using attributes in the software (mutant, fighting style, etc.).  It’s unclear just how much the users’ heroes can deviate from the templates supplied by COH.  The guy in the front with