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The Trademark Blog

Published by Martin Schwimmer

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No Reverse Dilution by Nike in FUELBAND Case

By Marty Schwimmer on June 2, 2014
Posted in Naked License, Reverse Confusion

Fuelband_Volt

NB: This decision is dated March 20. Plaintiff has now withdrawn its case.

This is a somewhat typical fact pattern – a small company owns a not-so-unique mark. A large company appends its famous housemark to the weaker term.

Plaintiff here owns a federal registration for FUEL for apparel. It has had a low…

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