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The Trademark Blog

Published by Martin Schwimmer

Naming This Post “Same Great Taste” Would Have Been Inappropriate

By Marty Schwimmer on October 31, 2008
Posted in Branding

Last year, small children ingested beads of toy named AQUA DOTS, which contained a substance similar to GHB, colloquially known as the date rape drug. The manufacturer has now re-branded AQUA DOTS as PIXOS.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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