What is a brand (for purposes of an advertised claim that something is the leading brand By Marty Schwimmer on June 8, 2024 Posted in Advertising, False Advertising ZESTY PAWS LLC, Plaintiff,v.NUTRAMAX LABORATORIES, INC., et al., Defendants. No. 23 Civ. 10849 (LGS). United States District Court, S.D. New York.June 4, 2024.