California water bottle company sues unknown entities for merging, manipulating, altering, and “hijacking” plaintiff’s product listings and consumer reviews causing them to be associated with defendants’ products instead.” There is a Section 43(a) claim that alleges confusion as to origin, but plaintiff doesn’t appear to allege ownership of a trademark. The complaint alleges that “misappropriated” consumer reviews  are false statements either to origin or to qualities or characteristics.

Text of complaint: jordane v john doe sdny complaint tortious