Interesting case.  Bluetooth SIG licenses BLUETOOTH marks to entities that sell Bluetooth-compliant equipment.  Mere re-sellers seem to not need to pay license fees.  Defendant Fiat Chrysler utilizes audio components that themselves may be identified as Bluetooth-compliant, however Bluetooth SIG alleges that when defendant incorporates those components into the car’s system, the system itself may modify or alter the components.  Thus they are not mere re-sellers and thus the system needs to be licensed to identify itself as Bluetooth-compliant.

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