This is Diageo’s BULLEIT RYE Whiskey:


It is sold in a (1) clear (2) canteen-shaped bottle with the trademark in (3) arched (4) embossed lettering above a (5) rectangular label (6) two thirds of the way down the bottle with (7) a divider between the trademark and product descriptor and (8) a border on the label, all intended to (9) evoke the rugged look and feel of the American frontier.

This is Sazerac’s DR. McGILLICUDDY Whiskey:

dr mcguillicuddy

This is Diageo’s trade dress complaint:

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