As I’ve said many times, High Pressure Processing (HPP) is a method of food processing where food is subjected to elevated pressures (up to 87,000 pounds per square inch or approximately 6,000 atmospheres), with or without the addition of heat, to achieve microbial inactivation or to alter the food attributes in order to achieve consumer-desired qualities. Plaintiff operates a chain of stores under the mark EVOLUTION FRESH, which sells juices, and promotes the fact that its juices are made using HPP. Defendant FRESHER EVOLUTION sells HPP equipment.

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