Read This Decision Before Drafting a Trade Dress Claim By Marty Schwimmer on March 19, 2013 Posted in Uncategorized Things when to consider when attempting to allege secondary meaning in trade dress. urban v dicks sporting mtdvar docstoc_docid=”149237885″;var docstoc_title=”urban v dicks sporting mtd”;var docstoc_urltitle=”urban v dicks sporting mtd”;