UNDER ARMOUR sues makers of BODY ARMOR sports drink. It alleges that the ‘inter-locking’ logo aggravates the similarity between the word marks. Wikipedia tells us that “[t]he word “armor” was introduced into use in the Middle Ages as a borrowing from the French. It is dated from 1297, as a “mail, defensive covering worn in combat” from Old French armoire, itself derived from the Latin armatura “arms and/or equipment” with the root arma ‘arms or gear’.” Plaintiff’s allegations as to what defendant did begin on page 33.

Complaint Under Armour Body Armor