May 2008

NYT: “Can a Dead Brand Live Again?:

With much smaller sales than that megabrand, Brim soon disappeared — except, perhaps, for a vague idea of Brim that lingered, and lingers even now, in the minds of millions of consumers.
What’s that worth? A small company in Chicago, called River West Brands, figures that

Meet the people who write and read IP blogs. I will be nagging people to join me to visit the East German film theme park. Monday 8:30 – 10:30, One Potsdamer Platz, the offices of the Olswang firm. Map here.