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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

43(B)log on Splenda Case and Private Labels

By Marty Schwimmer on January 13, 2008
Posted in Trade Dress

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43(B)log discusses the recent SPLENDA case (McNeil Nutritionals, LLC v. Heartland Sweeteners, LLC, — F.3d —-, 2007 WL 4478981 (3d Cir.) and its treatment of the use of house marks in mitigating confusion by ‘lookalike’ house brands.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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