Via, via Scripting News, a brand consultancy has issued a list of the most ‘powerful’ brands in the world:
1. Google–$66.4 billion
2. General Electric–$61.9 billion
3. Microsoft–$55 billion
4. Coca-Cola–$44.1 billion
5. China Mobile–$41.2 billion
6. Marlboro–$39.2 billion
7. Wal-Mart–$36.9 billion
8. Citigroup–$33.7 billion
9. IBM–$33.6 billion
10. Toyota Motor–$33.4 billion
The methodology may be questionable as Trademark Blog did not even make the Top 100 Brands List.