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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Fame and Wii-nown

By Marty Schwimmer on December 18, 2006
Posted in Branding

PopWink discusses neologisms arising from the popularity of Nintendo’s Wii gaming platform. Given that I am not inclined to camp out in front of BestBuy, so far we are Wii-thout.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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