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Published by Martin Schwimmer

Fame and Wii-nown

By Marty Schwimmer on December 18, 2006
Posted in Branding

PopWink discusses neologisms arising from the popularity of Nintendo’s Wii gaming platform. Given that I am not inclined to camp out in front of BestBuy, so far we are Wii-thout.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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