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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Your Brain On Brands

By Marty Schwimmer on July 19, 2006
Posted in Branding

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Austrian website Monochrom (an art-technology-philosophy group) attempts to investigate branding power by asking consumers to draw famous logos from memory.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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