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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

MY, YOUR and OUR

By Marty Schwimmer on May 3, 2006

Posted in Branding

NY Times article on the use of MY, YOUR and OUR in branding campaigns.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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