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The Trademark Blog

Published by Martin Schwimmer

Will The Real NBA Logo Man Please Drive To The Basket?

By Marty Schwimmer on February 20, 2006
Posted in Branding

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FoxSports.com: History of the NBA, including the NBA’s reluctance to acknowledge the general consensus that Jerry West is the model for the guy in the logo. HT Kottke.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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