2005

Craigslist has an unconventional approach to investing in its ‘brand’: it doesn’t do anything.  “We never even use that word internally,” Mr. Buckmaster [Craigslist’s CEO] said.  “We do zero advertising.  We don’t have a logo.  Now we’re told that we have the strongest brand ever for a company our size.”

from “Rebels With A

Via Heise Online, a report of a French decision awarding the domain name AFP.INFO to Agence France Press, from a German entity that alleged that it registered the name to provide information regarding ‘Agentur fur Privatschulen’ (Agency for Private Schools).  In view of the interesting jurisdictional issues, is anyone aware of an English translation