I will be participating in a panel on ‘Tools of the Trade’,  trying not to give away trade secrets, at the INTA Trademarks in Cyberspace Forum 2005 in Vancouver, September 12-13.

 
9:10 a.m. – 9:20 a.m.

INTRODUCTION
“Ten Years After”

SPEAKER:
• Jane Mutimear, Co-Chair, Bird & Bird (United Kingdom)

9:20 a.m. – 10:50 a.m.

TRADEMARK ISSUES IN CYBERSPACE
As a result of increased usage of the Internet, many new issues are arising such as keyword advertising, pop-up and pop-under advertising, mousetrapping, phishing and pharming, screen-scraping, Google bombing and search engine optimization. Panelists will explore these issues, and more, and provide a multi-jurisdictional analysis of how these issues are treated around the world. 

MODERATOR:
• Guillermo Carey, Carey y Cia. (Chile)

SPEAKERS:
•  Rose Hagan, Google (United States)
•  Jane Mutimear, Bird & Bird (United Kingdom)
•  Judith A. Powell, Kilpatrick Stockton (United States)


11:05 a.m. – 12:35 p.m. LEGAL UPDATE: RECENT DECISIONS INVOLVING TRADEMARKS, COPYRIGHT, DOMAIN NAMES AND OTHER ISSUES
In a little more than a decade, in-house and outside counsel have faced an avalanche of new legal theories, laws and procedures to confront problems dealing with the Internet and digital media. Every technological breakthrough has yielded unexpected concerns and challenges. Get a global perspective on domain names, Internet advertising and digital rights. Topics include decisions rendered by U.S. and International Courts as well as ICANN (Internet Corporation for Assigned Names and Numbers) and UDRP (Uniform Domain Name Dispute Resolution Policy) on keyword advertising, search engine optimization, cybersquatting, privacy, free speech, fair use and personal names. Recording Industry Association of America (RIAA) and Digital Millennium Copyright Act of 1998 (DMCA) decisions and related developments will also be discussed.

MODERATOR:
• Peter G. Olson, Plesner Svane Gronborg (Denmark)

SPEAKERS:
• M. Scott Donahey, Tomlinson Zisko, LLP (United States)
• Odette M. Gourley, Minter Ellison (Australia)
• Mark Partridge, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson (United States)

12:35 p.m. – 2:00 p.m. LUNCH
2:00 p.m. – 3:30 p.m. THE INTERNET: A COUNTERFEITER’S PARADISE?
The Internet, more particularly the popular online auction business, has dramatically changed the way people buy and sell products. Most people have either personally bought or sold an item on one of the leading auction sites, or know someone who has. This informal “peer to peer” selling network has given rise to its own set of problems for intellectual property owners. Learn the tools auction sites offer to rights owners to help them protect their IP, and what obligations are (or should be) imposed on auction sites to prevent infringement and the occurrence of counterfeiting, especially in light of Tiffany v. eBay.

MODERATOR:
• Jane Mutimear, Bird & Bird (United Kingdom)

SPEAKERS:
• Michael Manson, Smart & Biggar/Fetherstonhaugh & Co. (Canada)
• Jane Schurtz-Taylor, Richemont (United Kingdom)

 
3:45 p.m. – 5:10 p.m. INTERNATIONAL DOMAIN NAMES 
Let experts from around the world familiarize you with the legal and practical issues stemming from the increased importance of country code domain names and the availability of international domain names that use non-ASCII scripts. Topics include the evolution of ccTLDs, international domain names and gTLDs, issues that arise in daily practice such as Whois, traceability, how to deal with cybersquatters around the world, and the pitfalls when attempting to transfer domains.

MODERATOR:
• Timothy P. Lo, Smart & Biggar / Fetherstonhaugh & Co. (Canada)

SPEAKERS:
• J. Scott Evans, Adams Evans P.A. (United States)
• Charles Sha’ban, Abu-Ghazaleh Intellectual Property (AGIP) (Jordan)
• Rebecca F. Watt, Amazon.com, Inc. (United States)
• Barry Joseph Yen, “SKYS” – So Keung Yip & Sin (Hong Kong, SAR)


 
 

DAY TWO – Tuesday, September 13, 2005
9:00 a.m. – 9:10 a.m.

ADMINISTRATIVE ANNOUNCEMENTS

SPEAKER:
• Jane Mutimear, Co-Chair, Bird & Bird (United Kingdom)

9:10 a.m. – 10:30 a.m. NEW INTERNET AND CYBERLAW LEGISLATION
What new and pending legislative efforts are being made around the world to protect clients with difficult Internet issues such as data protection and privacy? How is anti-spam legislation working out? Learn the answers to these questions, and more, from an international panel of speakers who will also examine relevant taxation issues when goods and services are supplied via the Internet.

MODERATOR/SPEAKER:
• Peter G. Olson, Plesner Svane Gronborg (Denmark)

SPEAKERS INCLUDE:
• Keith Barritt, Fish & Richardson P.C. (United States)
• Sarah B. Deutsch, Verizon Communications (United States) 
• Odette M. Gourley, Minter Ellison (Australia)
10:30 a.m. – 10:45 a.m.

BREAK

10:45 a.m. – 12:15 p.m.

IP EYE FOR THE GEEK GUY: WEBSITE PROTECTION AND BEST PRACTICES
Clients often call upon in-house and outside counsel to give advice on protecting company websites and content, linking to websites and other non-trademark matters related to their online presence and activities. Using in-depth tools and an entertaining “reality-based” format, panelists will show you how to protect websites through policies and agreements related to terms of use and linking, copyright protection, digital encryption and watermarking, patent protection, registration as an internet service provider under the Digital Millennium Copyright Act of 1998 and other means, and how IP counsel can prevent, monitor and challenge the misuse of websites, website information and content, and online tools.

MODERATOR:
• Rose Hagan, Google (United States)

SPEAKERS:
• Sally M. Abel, Fenwick & West LLP (United States)
• Michael R. Graham, Marshall, Gerstein & Borun LLP (United States)
• Christopher S. Ruhland, Orrick, Herrington & Sutcliffe (United States)

 

 
2:00 p.m. – 3:30 p.m.

MANAGING DOMAIN NAMES AND TRADEMARKS IN CYBERSPACE
To effectively protect your client’s brands in cyberspace, an integrated strategy for registration, maintenance, protection and enforcement is required. The challenge becomes greater as new gTLDs are introduced and the importance of ccTLDs continues to grow. Learn the current and best practices for worldwide domain name and trademark protection from experienced in-house and outside counsel. Topics to be discussed include dealing with internal challenges when creating a comprehensive but cost-effective corporate strategy via registration and enforcement, as well as enforcement options and strategies. Further, learn about unique problems and opportunities involving foreign jurisdictions and ccTLDs from an international perspective.

MODERATOR:
• Raymond I. Geraldson, Jr., Pattishall, McAuliffe, Newbury, Hilliard & Geraldson (United States)

SPEAKERS:
• Frances M. Jagla, Microsoft Corporation (United States)
• Paul D. McGrady, Greenberg Traurig (United States)
• Christy Warner, Nintendo of America Inc. (United States)

 
3:45 p.m. – 4:45 p.m.

TOOLS OF THE TRADE: SOFTWARE, SERVICES AND STRATEGIES TO PROTECT AND MAINTAIN TRADEMARKS AND DOMAIN NAMES
Through use of an enjoyable news show format, experienced panelists representing different business sectors will discuss problems plaguing businesses in their efforts to police the cyberspace arena, share information regarding third party resources they rely on to uncover objectionable activities, identify actors and protect their valuable trademarks on the Internet, and provide valuable practice tips. Ample time will be set aside to answer questions.

MODERATOR:
• Donna G. White, Osler, Hoskin & Harcourt LLP (Canada)

SPEAKERS INCLUDE:
• Sarah B. Deutsch, Verizon Communications (United States) 
• Martin Schwimmer, Schwimmer Mitchell (United States)
• Rebecca F. Watt, Amazon.com, Inc. (United States)