Wall Street Journal article today, page W1, on undisclosed endorsement deals by chefs. One chef gets paid $10,000 a year from the Alaskan Seafood Marketing Institute, to use the word Alaskan to describe his king-crab dishes. One chef gets free veal to make his “Bronx style filet mignon.”
Hint to trademark search firms and other trademark service vendors. I’ll be at INTA.