Press Release: The Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel 2005

1 April 2005

The Royal Swedish Academy of Sciences has decided that the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel, 2005, is to be awarded to:

Ravi Kunz-Vallstein Panjandrum-Lipshitz
Massachusetts Institute of Technology, USA

“for methods of measuring trademark dilution”

Dr. Panjandrum-Lipshitz, is the first quantum physicist to be awarded the prize in Economics.   Intrigued by his use of scanning tunneling microscopy to photograph sub-atomic particles, several large trademark owners commissioned him to tackle such issues as: “What is the diminution of the market capitalization of Intel Corporation if an art gallery in Massachusetts adopts the name “Art Inside?”  Dr. Panjandrum-Lipshitz’ most well-known paper on the ‘death by 1000 cuts’ theory of dilution, is notable as proposing the first new calculus since that of Newton,  seeking to show that 1000 multipled by zero is more than zero.