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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

A9 Announces Visual Yellow Pages

By Marty Schwimmer on January 27, 2005
Posted in Uncategorized

Amazon’s A9 search engine is rolling out a visual yellow pages, providing phoos of the busiensses listed.  This may have some effect in reducing consumer fraud, but also removes a primary advantage of the Internet, which is that nobody knows you’re a dog.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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