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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Geico Google and Aleve Brand Heart Attack Law

By Marty Schwimmer on December 21, 2004
Posted in Uncategorized

Transcript of Geico Google keyword trial courtesy of Patently Obvious.

I saw the first keyword ad tied to ALEVE for a lawyer (titled “Aleve Heart Attack Law”) at around noon today. Explanation here.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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