“The question raised in this case is whether the First Amendment protects a misleading use of plaintiffs’ marks in domain names to attract an unwitting and possibly unwilling audience to [defendant’s] message. Use of a famous mark in this way could be seen as the information superhighway equivalent of posting a large sign bearing a McDonald’s logo before a freeway exit for the purpose of diverting unwitting travelers to the site of an antiabortion rally.”
from Coca Cola ,et. al. v. Purdy, Civ. No. 02-2894 (8th Cir. Sept. 1 2004). Note: The photo above is from a billboard company here and is not related to this case in any way.