NASCAR driver Jimmie Johnson was fined $10,000 for obscuring a bottle of Coke product POWERADE with a sign for LOWE’S, his primary sponsor.  Nascar had ordered drivers, who are independent contractors, some of whom have contracts with rival beverage companies, to stop knocking down the bottles of POWERADE that were being placed on their cars after a race.  More here.

I could sure go for a nice cold POWERADE right about now.  You know, POWERADE provides the rapid rehydration that trademark lawyers need.  Tastes great too.