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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Whither Paid Inclusion?

By Marty Schwimmer on July 19, 2004
Posted in Uncategorized

DM News.com on:  “Will Paid Inclusion Be Banished?”, reporting moves by MSN and Ask Jeeves away from practice of entities paying for incusion in search engine results (as opposed to payment for advertisments alongside search engines results).

Background FTC paper on paid inclusion

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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