Ohio car dealership runs ad of Arnold Schwarzenegger in Ohio newspaper, without authorization.  Schwarzenegger sues under right of publicity, in California.  Ninth Circuit affirms dismissal, as Schwarzenegger shows neither general nor specific jurisdiction.  Interesting discussion distinguishing case from Panavision v. Toeppen (where defendant’s tortious act ‘targeted’ California plaintiff).

Schwarzenegger v.Fred Martin Motor, 02-56937 (Ninth Circuit  June 30, 2004)