AMERICA’S FAVORITE PASTA is non-falsifiable puffery, not a falsifiable claim subject to false advertising (and the Court doesn’t need survey evidence to make that finding).  Last line of decision: the Lanham Act protects against misleading statements, not misunderstood ones.

American Italian Pasta Company v. New World Pasta Company, No. 03-2065 (8th Cir.  June 7, 2004)