Ben Edelman, the investigative journalist of the Internet, has produced another report: “WhenU Spams Google, Breaks Google’s No Cloaking Rules.”  The report alleges that pop-up advertiser WhenU has been ‘search engine spamming,’ the practice of creating multiple web sites so as to occupy multiple positions for a search for ‘WhenU,’ with the result of displacing competitors and critics.  Furthermore, WhenU is allegedly cloaking – sending altered content to Google to index, but sending different content on those pages to users (also a method to distort search engine results). 

Ben reports that Google has taken immediate action – as of this writing has been removed from Google.