There, I said it.
Coverage on knock-off Super Bowl merchandise here and here.
Discussion of ambush marketing in relation to Super Bowl here and here.
Example of advertising which refers to “the game on Sunday” without using the term Super Bowl here.
While you’re watching the big game on Sunday, don’t forget during the slow parts to check The Trademark Blog for late-breaking trademark developments. The Super Bowl is the Offiicial Profesional Football Championship of The Trademark Blog.