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The Trademark Blog

Published by Martin Schwimmer

Ku Hai v.Ku Er in China

By Marty Schwimmer on January 7, 2004
Posted in Uncategorized

Chinese beverage company Yaqing, owner of the trademark KU HAI, has sued Coca Cola in the Shanghai No 1 Intermediate People’s Court, over Coke’s use of KU ER (also knwon as QOO), a fruit juice product.  This article in China Daily reports that KU HAI and KU ER are connotatively identical.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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