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Limitations to Keyword Targeted Advertising

By Marty Schwimmer on December 29, 2003
Posted in Uncategorized

From an article on Internet context-sensitive advertising in today’s NY Times (p. C 6):

One embarrassing example was the placement of ads by luggage stores on a Web page for a news article about a murderer who carried away his victims in a suitcase.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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