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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Limitations to Keyword Targeted Advertising

By Marty Schwimmer on December 29, 2003
Posted in Uncategorized

From an article on Internet context-sensitive advertising in today’s NY Times (p. C 6):

One embarrassing example was the placement of ads by luggage stores on a Web page for a news article about a murderer who carried away his victims in a suitcase.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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