Master and Commander: J. Welch reports that there were no visible brand names on cannons, cannon balls, swords, etc.
Looney Tunes, Back in Action: The heroes are lost in the desert. They then see a shimmering Wal-Mart. One character asks: “Is that a mirage or just clever product placement.?” After stocking up on essentials in the Wal-Mart, Daffy Duck says: “It sure was nice of Wal-Mart to give us all this food, drink and clothing in exchange for us saying Wal-Mart over and over.” Acme Products were also mentioned a lot.
Austin Powers Goldmember (saw it on Tivo): Two men in Tokyo running from Godzilla-looking giant lizard. 1st man: Run! It’s Godzilla! 2d man : No, due to International Copyright Law, it only looks like Godzilla, but it isn’t! 1st man: Let’s run as if it were Godzilla! 2d man (winking at camera): But it isn’t Godzilla! Both men then run away screaming. There is also an on-going Preparation H joke.