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How IKEA Comes Up With Those Names

By Marty Schwimmer on September 3, 2003
Posted in Uncategorized

OK, it’s barbarism on our part, but my wife and I make fun of the names of IKEA furniture.   And now revealed in this Transblawg article is IKEA’s method for choosing those names.

IKEA Jerker computer table, shown right, available here.

IKEA Jerker fansite here.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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