The Jelly Kelly meme keeps replicating, here’s more from the Gothamist with a picture of Sarah Jessica Parker carrying what appears to be one. Thanks to KGH for the link.
Question for discussion among branding consultants and trademark lawyers. What are customers thinking?
1. I would never buy a real KELLY bag by Hermes now because all those tacky people have the fake.
2. Some day I will buy a real KELLY bag to prove that I’ve made it.
3. If Hermes would come out with a $250 version of the JELLY KELLY, I would buy it to be assured of the quality.
4. I’m going to wait for the $20 version of the JELLY KELLY to appear at the flea markets.
5. All of the above.