This is the kind of story that gets picked up and reported with a “The world is going to hell in a handbasket” tone.
Accordiing to the New York Lawyer, the DORAL GOLF RESORT AND SPA is protesting the use of DORAL by the newly incorporated city of Doral, Florida. It’s not clear from the article, but the Doral Resort is not necessarily protesting the use of DORAL as the name of the city, but rather its licensing of competing businesses that would use the name.
Information on Doral, Florida here.