Sixth Circuit: Toucan Gold for golf clubs not confusingly similar or dilutive of Toucan Sam for Fruit Loops.  Kelloggs argued, inter alia, that a 1982 animated commercial for Fruit Loops showing Toucan Sam talking to a golf playing bear “indicate[s] that the Toucan Sam marks are related not only to the manufacture of breakfast cereal, but to the golf equipment industry as well.”

Kellogg Company v. Toucan Golf, No. 01-2394 (6th Cir July 23, 2002).