Via the NY Times, “The Marketing of No Marketing,” about the relative success of PABST BLUE RIBBON’s no advertising no-hype approach.  Although the article refers to the NO LOGO movement and eponymous book by Naomi Klein, the success of PABST seems to illustrate less and anti-brand movement and more what type of brand positioning resonates during a recession.  These PABST drinkers like the free t-shirts.