If you only read Dave Farber’s list, or this news article or this press release from registrant, then you might agree with the comments that Volvo’s complaint against the Volo Auto Museum of Volo, Illinois does sound like one more of those David/Goliath misguided things. However, you wouldn’t know which domain names were involved. If you were Volvo’s trademark lawyer and your international website was VOLVOCARS.COM, and you learned that an entity that sold cars had registered VOLOCARS.COM and VOLOAUTOS.COM, what would you do? It’s more complex than these accounts make it out to be.
That said, Volvo may still not have this domain name dispute thing straight.